Grand Opening of AT&S Erlebniswelt: Microelectronics to touch

With the interactive AT&S Erlebniswelt in Leoben, “Experience Economy – made in Styria” has added another highlight to its offering. The opening at the location of the leading supplier of high-end printed circuit boards and IC substrates is an important step for the Styrian flagship project. Starting in January 2024, the world of microelectronics, which usually remains invisible, can be experienced with all senses at AT&S. Visitors can expect a variety of multimedia features, including a flight through a printed circuit board at the 3D cinema, interactive layer models of substrates and printed circuit boards as well as LED conducting paths that react to their environment. The line tour through the production area also follows a completely new script.

Leoben, December 14, 2023 – After a three-year conception and development phase, the new interactive experience tour of AT&S is a strong statement of the Styrian “Experience Economy” programme.

Interested visitors can enjoy a close-up experience of the global technology group with all senses. The new tour adds to the existing spectrum of 50 participating businesses ranging from small and medium-sized enterprises to leading companies and world market leaders located across Styria.

Multimedia journey of discovery for all age groups

At AT&S Erlebniswelt in Leoben, visitors can visually go to AT&S locations all over the world, get to know our customers’ high-tech products, “meet” many of our international employees from 68 countries and use a job portal with career opportunities. As a highlight, AT&S Erlebniswelt features a 3D cinema with a simulated flight through a printed circuit board. These impressions kick off the presentations and the line tours – guided tours through the manufacturing departments.

“We are proud to offer a multimedia discovery tour together with our partners and AT&S Erlebniswelt starting today”, says AT&S CEO Andreas Gerstenmayer. “Our technology is indispensable for many areas of everyday life, but is usually invisibly built into components. With our Erlebniswelt experience tour, we give visitors the opportunity to see, feel and experience our highly complex technology. Our innovations help connect, support and protect people and drive the Green Transformation.”

Role of the creative partners in the three-year conception and implementation phase

Creative Industries Styria, which ensures the high quality standard of the tours, acts as an intermediary between companies and the creative industry in this project. In the implementation of its Erlebniswelt, AT&S relied on the expertise of look! design, an agency for visual communication, space & scenography, and Ars Electronica Futurelab, a laboratory and atelier for future systems, both of which play a leading role in AT&S Erlebniswelt.

“Our interactive stations allow visitors to immerse themselves analogically and digitally in the high-tech world of AT&S. Bringing AT&S Erlebniswelt to life was an exciting journey marked by excellent collaboration with AT&S and the Ars Electronica Futurelab, and many smart topics that can now be experienced”, says Stefanie Schöffmann, CEO of look! design.

Gerfried Stocker, CEO of the Ars Electronica Futurelab: “The successful integration of the media art design into the architecture of the building and its interior as well as the interaction with people are a perfect symbol of the omnipresent and far-reaching penetration of our living environments with digital technology and of the manifold opportunities it brings us.”

Christoph Ludwig, Managing Director of Steirische Wirtschaftsförderung (SFG), reports that the Styrian flagship project “Experience Economy” has attracted 4 million visitors since 2009. He puts particular emphasis on the quality aspect: “We now have 51 ‘Experience Economy’ businesses, and there could be many more. But we put quality ahead of quantity. To see that you can fly through a printed circuit board at the 3D cinema here is wonderful – and it’s definitely a door to the future, also for our programme.”

Facts about the tour
Duration: approx. 90 minutes
Languages: German & English
Age: from 10 years
Group size: max. 15 people, large groups/school classes by arrangement
Entrance: free of charge
Location: AT&S NewWorkingWorld, Fabriksgasse 13, 8700 Leoben
Bookings: starting in January at www.erlebniswelt-wirtschaft.at

AT & S Austria Technologie & Systemtechnik Aktiengesellschaft – Advanced Technologies & Solutions
AT&S is a leading global manufacturer of high-quality IC substrates and printed circuit boards as well as a developer of pioneering interconnect technologies for the core areas of mobile devices, automotive & aerospace, industrial, medical and high-performance processors for VR and AI applications. AT&S has a global presence with production sites in Austria (Leoben, Fehring) and plants in India (Nanjangud), China (Shanghai, Chongqing) and Korea (Ansan near Seoul). A new high-end production facility for IC substrates is currently being ramped up in Kulim, Malaysia. A European competence centre with connected series production for IC substrate technologies is being built in Leoben. Both sites will start production in the financial year 2024/25. The company employs more than 14,000 people.