New products and technologies will lead to rapid success on the market. In order to ensure that we meet this demand, we work according to a clearly defined innovation process (called AT&S Stage-Gate® Process) that identifies promising projects at an early stage, then focuses development resources on those projects. Hence, time to market decreases and the chances of a successful market launch increase. Each Stage-Gate® Process step is reflected in our organizational structure starting with Advanced Concepts followed by Development and Technology Management. Innovation Management facilitates the whole process from the beginning.