“As one of Austria’s largest investors in China, AT&S stands for high-tech and innovation in China since 2001.”
Erich Nuncic, CSO Business Unit Mobile Devices & Substrates, talks about the participation of AT&S at the Electronica China 2019 as well as mega trends in telecommunication, automotive electronics, wearables and medical electronics such as 5G, IoT, AI, Autonomous driving and Machine-to-Machine communication.
Leoben and Shanghai, 20 March 2019
First of all, please make a brief introduction of your company and yourself.
This is Erich Nuncic, CSO of Mobile Devices and Substrates business unit at AT&S.
AT&S is the European market leader and one of the globally leading manufacturers of IC substrates and high-end printed circuit boards. AT&S industrialises leading-edge technologies for its core business segments Mobile Devices, Automotive, Industrial and Medical. As an international growth enterprise, AT&S has a global presence with production sites in Austria (Leoben, Fehring) and plants in India (Nanjangud), China (Shanghai, Chongqing) and Korea (Ansan near Seoul).
What kinds of new products and technologies do you present this year? What are the competitive advantages of your products or technologies?
AT&S will show case its products and solutions supporting all of the mega trends in telecommunication, automotive electronics, wearables and medical electronics. Advancing miniaturization, high data rates and/or high frequencies, power electronics with increasing current densities and rising thermal problems, as well as optimized production processes are the challenges that modern applications face. AT&S presents solutions for extremely compact substrates/modules, advanced heat management, Embedded Component Packaging (ECP®), HF printed circuit boards (PCBs) and flexible PCBs.
Please briefly introduce your company’s strategic planning and market layout in China. What’s your main consideration when making such strategic planning and layout?
As one of Austria’s largest investors in China, AT&S stands for high-tech and innovation in China since 2001. The company has the most advanced high-tech facility and process for mass production of high-end IC substrates and HDIs in both Shanghai and Chongqing. AT&S is fully committed to continuously investing in technology and innovation for semiconductors and microelectronics industry in China and contributing to the development of high-end and value-added manufacturing industry.
Given the current mega trends such as 5G, IoT, AI, Autonomous driving and Machine-to-Machine communication with higher data rates and high power densities, the demands on connection technology are continuously increasing. Our participation into the Electronica China has clearly demonstrated that AT&S has worked closely with its customers to deliver the necessary innovative solutions with leading edge technologies. A close cooperation already during the design and development phase and later on in mass production meet the needs of our world-class customers.
Electronica China released 6 key words (China Power, plus AI,) on industry trends, have you ever heard about? In response to industry spotlight, what will be your key words?
Leading-edge trends in the electronics industry such as 5G, automation, IoT and AI in the industrial segment or wearables like smart watches in the mobile devices segment require further miniaturization and modularization – this also applies to high-end IC substrates and HDIs. AT&S anticipates these trends and thinks ahead when developing the appropriate PCB & substrates technologies and for large-scale production.
What is your general impression of electronica China?
Electronica China is the leading trade platform for electronic components, materials and systems in China and the Asian-Pacific region. It is the first time for AT&S to join in this event. I am looking forward to meeting various experts and professionals from electronics and semiconductors industries.
What are your expectations for next year?
We will conduct an evaluation after the trade show, and then decide if we will exhibit in 2020.
Thank you for your cooperation. If you don’t mind, this interview will be used in the post-show report, press release and other promotional materials of electronica China. Thank you for your participation and wish you have a fruitful result in this show.